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Email was invented in 1971, and since then, it has completely changed how we communicate with people we know and those we may not know in person. With the introduction of social media in 1997 and the rapid rise and evolution of these channels, it...

Email was invented in 1971, and since then, it has completely changed how we communicate with people we know and those we may not know in person. With the introduction of social media in 1997 and the rapid rise and evolution of these channels, it...

Imagine sending emails to your list that offer value, increase engagement, and strengthen brand awareness at regular intervals without creating new content for each email — for an unlimited amount of time. Oh! And it’s all done automatically. Sounds pretty amazing, right? Right. Lucky for you, it’s...

Imagine sending emails to your list that offer value, increase engagement, and strengthen brand awareness at regular intervals without creating new content for each email — for an unlimited amount of time. Oh! And it’s all done automatically. Sounds pretty amazing, right? Right. Lucky for you, it’s...

How to tell if you’ve outgrown your current provider. When it comes to email marketing, the time-tested age-old saying rings true: Your emails are only as good as the service provider sending them. *OK, this isn’t really a time-tested age-old saying, but it should be. Listen, it’s no surprise...

How to tell if you’ve outgrown your current provider. When it comes to email marketing, the time-tested age-old saying rings true: Your emails are only as good as the service provider sending them. *OK, this isn’t really a time-tested age-old saying, but it should be. Listen, it’s no surprise...

Schools give every encouragement to producers, the kids whose idea is to get “right answers” by any and all means. In a system that runs on “right answers,” they can hardly help it. And these schools are often very discouraging places for thinkers. (Holt, How...

What hampers their thinking, what drives them into these narrow and defensive strategies, is a feeling that they must please the grownups at all costs. The really able thinkers in our class turn out to be, without exception, children who don’t feel so strongly the...

[We used the word producer to describe the student who was only interested in getting right answers, and who made more or less uncritical use of rules and formulae to get them; we called thinker the student who tried to think about the meaning, the...

Back in August I proposed the idea of a Social Impact elective course, a student-driven learning experience that leaned heavily into the Contribution item in Section B of the 4 Shifts Protocol. Since then I’ve heard from a couple of schools that are doing this… Junipero...