12 Oct A Possible New Direction When Social Media Isn’t Effective for Distributing Blog Posts

Since its inception in 2008, The Innovative Educator blog has relied on social media to distribute blog posts. Unfortunately, things aren’t quite what they used to be. The days when Facebook, Twitter (now X), Instagram, and other platforms easily amplified your ideas with just a simple share or post are increasingly behind us. 

Facebook, for instance, has become notorious for burying posts with external links—especially those leading to blogs and articles. If your content veers even slightly into controversial territory, the platform’s algorithms may suppress it altogether, taking your thoughtful contributions out of the conversation. Twitter, now X, has shifted its focus toward paid interactions and specific engagements, meaning that simply sharing an idea is no longer enough. Without targeted investment or meticulous interaction, your posts may go unseen by the larger audience you once reached.

Instagram, which was never primarily focused on article sharing, still provides a visual outlet but isn’t the easiest for those of us who deal in words rather than pictures. TikTok, while growing in popularity, prioritizes short, visually engaging content, which makes it challenging for bloggers to use it effectively for deeper discussions and idea sharing.

As these platforms evolve, it’s clear they are less about freely distributing ideas and more about gatekeeping content unless users comply with their ever-changing rules. This shift has prompted me to reconsider how to get valuable insights into the hands of those who can benefit most.

In response, I’m expanding how I share my blog posts. Moving forward, many of my blog entries will also be distributed as articles across other outlets that prioritize meaningful engagement with content. I’ll link to these from my blog, allowing you to easily access them and continue the conversation. While social media still plays a role, it’s time to explore new avenues to ensure important ideas reach the communities that care about them.

Stay tuned for more updates on where to find these posts. 

Since its inception in 2008, The Innovative Educator blog has relied on social media to distribute blog posts. Unfortunately, things aren’t quite what they used to be. The days when Facebook, Twitter (now X), Instagram, and other platforms easily amplified your ideas with just a simple share or post are increasingly behind us. Facebook, for instance, has become notorious for burying posts with external links—especially those leading to blogs and articles. If your content veers even slightly into controversial territory, the platform’s algorithms may suppress it altogether, taking your thoughtful contributions out of the conversation. Twitter, now X, has shifted its focus toward paid interactions and specific engagements, meaning that simply sharing an idea is no longer enough. Without targeted investment or meticulous interaction, your posts may go unseen by the larger audience you once reached.Instagram, which was never primarily focused on article sharing, still provides a visual outlet but isn’t the easiest for those of us who deal in words rather than pictures. TikTok, while growing in popularity, prioritizes short, visually engaging content, which makes it challenging for bloggers to use it effectively for deeper discussions and idea sharing.As these platforms evolve, it’s clear they are less about freely distributing ideas and more about gatekeeping content unless users comply with their ever-changing rules. This shift has prompted me to reconsider how to get valuable insights into the hands of those who can benefit most.In response, I’m expanding how I share my blog posts. Moving forward, many of my blog entries will also be distributed as articles across other outlets that prioritize meaningful engagement with content. I’ll link to these from my blog, allowing you to easily access them and continue the conversation. While social media still plays a role, it’s time to explore new avenues to ensure important ideas reach the communities that care about them.Stay tuned for more updates on where to find these posts. Read More